New Accounts Experience

We’ve upgraded your account experience to make things easier, safer, and way more seamless.

Now, instead of remembering a password, you’ll log in with a one-time 6-digit code sent straight to your email—quick, secure, and stress-free.

Why the glow-up?

• Extra security for your info 
• No-password login (yes please!) 
• One easy place to manage everything: orders, subscriptions, rewards, and more

• Already shopped with us?
  Use the same email you’ve used before (the one that gets your order confirmations). This keeps all your past orders and info in one happy place.
• New here? Welcome!
  You can sign up with any personal email. If you already use the Shop app, we recommend using that same email for an even smoother login experience.

Nope! Just enter your email like usual and we’ll send you a one-time code to log in - no password needed. Super easy!

Website Email Login:

We’ll send a secure code directly to your email - no password required!

Pro tip: If you don’t see it right away, check your Social, Promotions, or Spam folders. And to make life easier next time, add us to your primary inbox so your code lands right where you need it 💌

Shop App Login:

Start with your email, then choose how you want to verify:

• Text message (if your phone number is saved) 
• Email code 

It’s flexible, so you can log in your way every time!